Gold Coast Brand & Website Design for Female Entrepreneurs Ready to Be Seen
Helping women in business move beyond DIY branding and create elevated,
strategic brands that attract the right clients.
Creating timeless, aligned and intentional brand elements.
You’ve outgrown your current brand. Maybe it was something you put together when you were just starting… or something that no longer reflects the level you’re stepping into.
Now your business has evolved — but your brand hasn’t caught up.
And you can feel it.
It’s not attracting the right clients.
It doesn’t represent the quality of what you offer.
And deep down, it just doesn’t feel like you anymore.
Elevated Branding for Women in Business
I work with female entrepreneurs who are ready to elevate.
Women who are building real businesses… not just side projects, and want branding that reflects that.
Whether you’re a coach, service provider, or creative business owner, your brand should do more than “look good.”
It should:
Position you properly
Build trust instantly
Attract aligned, higher-quality clients
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Logo design is the process of creating a visual symbol that represents a brand or company. It involves combining typography, imagery, and colours to communicate a brand's identity and values. A well-designed logo is distinctive, memorable, and versatile, enabling instant recognition and fostering a strong connection between the brand and its audience.
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Brand design encompasses the strategic development and visual representation of a brand's identity. It involves creating a cohesive and consistent brand experience by crafting elements such as logos, typography, colour palettes, and imagery. Brand design aims to convey the brand's personality, values, and essence, fostering recognition, loyalty, and differentiation in the market.
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Social media design involves creating visual content tailored specifically for social media platforms. It focuses on crafting eye-catching graphics, images, and videos that resonate with the target audience and align with the brand's identity. Social media design aims to enhance engagement, increase brand visibility, and drive meaningful interactions on social media channels.
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Packaging design is the process of creating attractive and functional packaging for products. It involves considering factors like branding, product protection, usability, and visual appeal. Packaging design aims to capture consumer attention, communicate product information, and differentiate a brand from competitors, ultimately influencing purchasing decisions and enhancing the overall product experience.
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Print collateral and marketing materials refer to physical materials used for promotional purposes. This includes items like brochures, flyers, business cards, posters, and banners. These materials showcase a brand's products or services, convey key messages, and provide valuable information to potential customers. Print collateral plays a vital role in offline marketing strategies, leaving a tangible and lasting impression on the target audience.
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Creative direction involves overseeing and guiding the artistic vision and aesthetic direction of a project or brand. It encompasses setting the overall creative strategy, conceptualising ideas, and ensuring consistency and cohesiveness across various visual and experiential elements. Creative directors provide guidance to designers, copywriters, and other creatives to achieve the desired artistic outcome and effectively communicate the brand's message.
Some of my amazing clients and some of the beautiful work we have done together.
Some clients I’ve worked with.
This isn’t just design.
It’s a strategic, intentional process that brings your brand into alignment with where you’re going — not where you started.
Brand Identity Design
A cohesive, elevated brand that reflects your business and attracts the right audience.
Logo Design
Clean, professional logos designed to feel timeless, not trend-based.
Website Design (Squarespace)
Simple, beautiful, high-converting websites that actually work for your business.
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"She nailed it... from our first chat I felt comfortable and knew she'd take care of all the things we needed done. She just sees the vision. Much more than a graphic designer... she's an ideas woman!"
PHILLIP
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“Literally had no idea what we wanted. We gave her our existing logo and asked her to design a business card and some social media marketing templates. They were beautiful, and it was completed in only a couple of days. The best Gold Coast Graphic Designer I’ve found!”
JADE
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"I genuinely love everything she does. I had mood boards and some vague clues but she took all of that and turned it into the most amazing socials and my business just felt instantly elevated. I was wanting to share with people and wanted them to see our online presence. Hire her!"
ANNA
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“Working with Keyna has been such a pleasure. Over the last couple of years we have worked together on many projects but the latest has been creating the new branding direction for Halo & Grace. Keyna nailed the brief! and made the whole process fun while also providing superior product that didn’t blow the budget! Velvet Energy will always be my go to for creative design work”
AMANDA
THE GRAPHIC DESIGNER
Since the humble beginnings of working in the family offset print factory
From all the way back in 1996, Keyna Wallace is the Creative Director and Founder of Velvet Energy Official - Gold Coast Graphic Designer.
Having worked extensively in graphic design for most of those 25+ years she has worked with a diverse range of clientele.
Offering both custom creative design + brand identity for small business, heavily specialising in designing brand logos, and also ready made templates + artworks to help you boost your social media + branding + personal and or business life.
I don’t just design brands — I understand the process of rebuilding and evolving.
I’ve worked with women navigating:
business pivots
life transitions
starting again after major change
So this work isn’t surface-level.
It’s about creating a brand that feels grounded, aligned, and strong —
something you can confidently stand behind as you grow.
Gold Coast Graphic Designer
Based on the Gold Coast, working with female entrepreneurs across Brisbane and Australia.
If your brand no longer reflects where you’re at — it’s time to change that.
Let’s create something that actually supports the next level of your business.